Can it be true? I just searched “ESADE MBA” on Google (language set to English) and guess what page just slipped on the bottom of the first page, result 10? My ESADE MBA… wow… cool :) at least it does so on my computer…
Apparently it takes 154 posts and 11,600 clicks to make it to the first page. Interesting!
After being flooded with online advertising from other MBA schools I thought it would be worthwhile checking out the online advertising of the ESADE MBA.
First of all I am seeing that ESADE is starting with banner advertising as you can see on Business Week. Unfortunately the ad is placed on a quite disadvantageous article, stating that online advertising produces very few clicks, however I am glad to see that ESADE is becoming active. They haven’t taught much about online marketing in Marketing Class but apparently they are starting to do it themselves, which is a good move.
In addition I noticed that the ESADE Marketing team started to buy Google adwords and is promoting the ESADE Marketing Master as you can see hereto below when I searched for ESADE. I left the URL behind the ad so if you want to find out where it leads you click on it.
I am not sure whether it makes a lot of sense to advertise on the keyword “ESADE” as all the search results are direct ESADE links anyway but I am glad to see that ESADE is doing something! Keep it up!! Have you found any other online ads and/or banners of ESADE?
ESADE is all based on team work as we all know. However ESADE makes sure that the team work is not perfectly smooth and forms teams of 6-8 team members instead of the efficient 3-5. ESADE also ensures that the cultural and professional backgrounds are very diverse to make things even more tricky. This is done on purpose in my opinion but it has been extremely beneficial for our learning experience to be confronted with all those difficulties, different opinions, backgrounds, etc..
Another issue with team work is finding the time to meet and having the right tools to collaborate. Google docs and calendar, Yugma, Skype, Msn, etc. have been extremely useful but how about a tool that allows brainstorming for? I am still looking for the program or application that combines all the common online collaboration tools.
AND Google has done it again!!!
Check out the latest product of Google, called “Google Wave“. It is difficult to describe because it seems a little bit like a revolution on the web. It is an open source email service, wiki, blog, chat, collaboration tool, photosharing, IM, etc. in one! You don’t believe me? Have a look at this stunning piece of tool that is currently still in beta but will have an amazing future, of which I am sure! Check it out here.
I am curious what the feelings will be in 2 weeks when the first euphoria has settled but as of now it looks great! Create your own waves!
