Archive for the ‘Marketing/Communication’ Category

Marketing Club Presentation

May 28, 2009

During the Marketing Club Meeting today the 2 winning teams will present the Novartis Case with which they won Novaris Challenge:

“Open to the leading business schools in Spain, the Master Minds Challenge is an opportunity for MBA candidates to play the role of a Brand Manager at Novartis. The goal of the competition’s first edition was to develop a winning marketing plan leading to market share growth for a dermatological product over a 3 year period.” (Source: ESADE Newsletter, May 2009)


You should attend because some of the winners leave for a term abroad, so this will be the last chance to see their winning presentations. There will many other important topics covered during the meeting such as the election of new Board Members. See you there?

Networking and Social Media

March 18, 2009

One of the main reasons to start the MBA is arguably to expand the personal and professional network. During the Open Day in January 2009 ESADE has presented itself to undertake numerous measures to strengthen this connection among students, one of which would have to be the extensive team work in the classrooms itself. Presentations and team projects are said to be structured in a way that it is never apparent beforehand who will be presenting in the end. Every team member needs to be prepared to such depth that each one could hold the presentation and represent the teamwork at any point in time. This uncertainty unites the team in a unique fashion because the strongest will always have to support the weakest in order to survive. Nobody will be left behind and students work together instead of against each other.

The social networking among the students is highly important as well because in order for a relationship to last, the students must be wanting to stay in touch with one another. Usually the first encounter and interaction of the students is the Introductory Week prior to the course begin however a new trend has come to my attention. The power of the social networking tools on the internet has accelerated this process and most of the students are already in touch before heading to Barcelona. Facebook seems to be the most used social platform for ESADE students at the moment to facilitate this interaction. Almost every MBA intake has its own Facebook Group where the members are actively interacting and sharing information, especially regarding accomodation arrangements, transport, mobile phone offers and other useful subject (Check out the ESADE bookmarks on Delicious). Have a look at the group at the ESADE One Year MBA Class 2010 and you will see what I mean. ESADE is also usingĀ  twitter, a microblogging tool, to communicate news.

Blogroll & Bookmarks

March 6, 2009

As some of you might have seen I am adding links to the blogroll as well as bookmarks. Among these links is the delicious bookmarking link for MyESADEMBA. In order for this blog to be a resource for ESADE students and potential students I am aggregating links that help you to familiarise yourself with ESADE. I recently added the ESADENews Twitter for example that keeps you up to date about ESADE on a daily basis. Feel free to add links that you find help to settling in Barcelona or when joining ESADE.

Top Universities Publish Lecture Videos

February 24, 2009

I know that certain universities film their lectures and store them in the library for future access of their students. The new initiate of AcademicEarth takes this to a new level. This website aggregates the lecture videos of several top universities, eg. Princeton, Yale, Harvard, MIT, Stanford and publishes them readily available to internet users. Check out AcademicEarth here. The original idea is to bring education to the world, which is very interesting. Perhaps other universities could start doing that publishing their lectures, too. Are the universities to greedy to keep the information to themselves or do the benefits outweigh the negativ consequenes of spreading knowledge across the world for free?


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