Archive for the ‘Marketing/Communication’ Category

What should happen with MyESADEMBA.com?

March 3, 2010

Considering that I am graduating in a few weeks, I have been thinking about the future of this blog. What shall I do with it?

Help me with your opinions and thoughts because I think that this blog has turned out to be a great medium of discussion and interaction among students, faculty and staff.

In addition the Google rank is very good, which makes it quite attractive to the person taking over the blog ;)

Who is interested in continuing this blog? Drop me an email at myesademba@gmail.com

ESADE MBA students need your support: Citizen Act Competition

March 2, 2010

Tanvi B Savla, Louise Ralston and Bas van Ulden, Fulltime MBA 2011 students, made it to the second round of Société Générale’s Citizen Act competition. Their “Bank Better” concept received praise from the jury for originality and thoroughness. They now need your help!!!!!!!

The next round is about getting their fellow students involved in their thinking. To accomplish this, they will be maintaining a discussion forum (Blog) for the next three weeks until 12th March, on the topic of “Do people need to be taught how to handle their personal finances?”. The forum (Blog) will feature a different poll each day and the team will be evaluated based on the number of visitors to the blog as well as number of useful comments people make on it. So let’s hear your thoughts here.

Source: Citizen Act Competition

Google Results: Page 1

February 24, 2010

Can it be true? I just searched “ESADE MBA” on Google (language set to English) and guess what page just slipped on the bottom of the first page, result 10? My ESADE MBA… wow… cool :) at least it does so on my computer…

Apparently it takes 154 posts and 11,600 clicks to make it to the first page. Interesting!

Today 10.000th view! MyESADEMBA.com insights and statistics

February 9, 2010

10.000th view of my blog “My ESADE MBA“*! Who would have guessed that? I am celebrating a little :) Thank you very much for your support and readership!!!

I started to blog about my ESADE experience in Feburary 2009 in the wake of my application for a scholarship.  However once the scholarship application was rejected I decided to continue the blogging nevertheless because I enjoyed doing it.  (btw. some of those who received the scholarship are blogging on the ESADE blog)

Considering that today I have finally reached the 5-digit-views for MyESADEMBA blog I decided that I would give you some more insights about this blog and ESADE in general through my statistics. The statistics give you a very good overview of what people are interested in and what they like to read about ESADE.  Let’s see what we’ve got:

Top Posts

  1. Home page
  2. After Career Week = Before Career Week
  3. About My ESADE MBA
  4. Career Services’ reactions and promises.
  5. My ESADE MBA: Statistics and insights
  6. The Economist – FT MBA Ranking 2009
  7. Pre-MBA Readings
  8. About ESADE
  9. Barcelona – Insider Tips
  10. ESADE vs. IESE vs. others – my choice
  11. FT MBA rank 2010 – ESADE #19 (#18 in ’09)
  12. 2nd Place in the Elevator Pitch Contest
  13. FT European Business School Rank 2009
  14. ESADE MBA Directory (impressive considering its date)
  15. My ESADE MBA Admission Interview
  16. Good luck for the first exam!
  17. ESADE MBA Class of 2010 graduating 2012
  18. Rugby Iberia Cup: ESADE vs. IESE vs. LBS

Busiest day: 285 — Sunday, January 31, 2010
Busiest month: 2565 – January 2010

Top Search queries on my blog (last week)

Search Engine Terms used to find my blog:

  1. entrepreneur
  2. roland berger interview
  3. esade mba
  4. my esade mba
  5. myesademba
  6. esade
  7. esade mba blog
  8. esade blog
  9. roland berger interview questions
  10. mba rank
  11. tobias caldeweyher
  12. esade entrepreneurship club
  13. roland berger interviews
  14. cavaria barcelona
  15. esade 2012

Google Search Engine Ranking for following search terms (?)

  1. ft mba ranking 2010 (#8)
  2. mba.com  (#12)
  3. nexus esade (#7)
  4. esade (#14)
  5. ft mba ranking (#9)
  6. ft mba rank (#7)
  7. ft mba (#10)
  8. mba ranking 2010 (#22)
  9. cerebration 2010 (#6)
  10. ft 2010 mba rankings (#9)
  11. esade nexus (#6)
  12. ecch cases  (#4)
  13. ft ranking (#8)
  14. ft european business school rankings (#8)
  15. nexus.esade.edu (#8)
  16. nus cerebration 2010 (#9)
  17. esade 2010 mba gmat club (#2)
  18. bcg barcelona (#7)
  19. aibc lse (#8)
  20. nexus esade alumni (#4)

Most clicked links:

  1. blogs.esade.edu/blogs/mba/mbablog/def…
  2. thembaexperience.wordpress.com
  3. itemsweb.esade.edu/mba/items_gestion/…
  4. economist.com/business-education/whic…
  5. economist.com
  6. delicious.com/myesademba
  7. morgans-musings.blogspot.com
  8. twitter.com/ESADENews
  9. bornliving.com/services/graduate
  10. linkedin.com/in/tobiascaldeweyher

There are tons of more interesting stats such as these but that might be a little too much. What fascinates me most is the interest, almost obsession, in the rankings, comparisons against other schools and interview questions. What I don’t understand is that so many people are obsessed with the rankings and placements of ESADE students but why do I see so few candidates visiting the campus and enquiring about the life as ESADE students? Is that all there is to a school? Visit the campus, speak to the students, attend lectures… Ask me ;) I am looking forward to seeing you all on campus and happy readership :)

*my own visits are not counted obviously

ESADE Marketing

December 30, 2009

After being flooded with online advertising from other MBA schools I thought it would be worthwhile checking out the online advertising of the ESADE MBA.

First of all I am seeing that ESADE is starting with banner advertising as you can see on Business Week. Unfortunately the ad is placed on a quite disadvantageous article, stating that online advertising produces very few clicks, however I am glad to see that ESADE is becoming active. They haven’t taught much about online marketing in Marketing Class but apparently they are starting to do it themselves, which is a good move.

ESADE banner advertising

In addition I noticed that the ESADE Marketing team started to buy Google adwords and is promoting the ESADE Marketing Master as you can see hereto below when I searched for ESADE. I left the URL behind the ad so if you want to find out where it leads you click on it.

I am not sure whether it makes a lot of sense to advertise on the keyword “ESADE” as all the search results are direct ESADE links anyway but I am glad to see that ESADE is doing something! Keep it up!! Have you found any other online ads and/or banners of ESADE?

Elevator Pitch Contest on Barcelona Radio

December 17, 2009

Saurabh Mishra, former president of the ESADE Entrepreneurship Club, just pointed out that Barcelona Radio reported about the Elevator Pitch Contest. To listen to the report click here.

If anybody wants to make a transcript feel free to add it here ;)  Did they talk about the three winners and what did they say about the system of mobile payments if mentioned at all?

LetsBuyIt.com – the (second) best job in the world

December 11, 2009

The competition of LetsBuyIt.com for “the (second) best job in the world” is coming to an end in 3 days. I have previously talked about this competition but to quickly summarise again:

€5000 salary for one month, €10,000 shopping budget, 5 star hotels, business class plane tickets, all major shopping destinations (London, Berlin, Milan, Paris, New York, Hong Kong, Japan, etc.) and a lot more.

All you have to do is advise, report and blog on the latest fashion trends out there! This is the official description on Monster.com:

- Find and visit the best shopping districts of each city
- Find products that you simply can’t find anywhere else
- Find products that are cheaper than other countries
- Present the latest trends in a variety of products ranging from fashion to electricals.

Check out some of the application videos because they are extremely well done sometimes!

If you are asking yourself why I am posting this job offer, I do so because I used to work LetsBuyIt.com so I am more than happy to support this company ;) I LOVE it…

Shape the future of online recruitment and win high tech prizes!

November 11, 2009

Tired of looking for career information in complex websites?
Tired of endless online job applications?
Tired of too general information that does not help you to take a decision?

We want to change that! Tell us what you would like to improve in companies’ career websites and we will let them know!

Potentialpark is conducting this research to improve the communication between job seekers and recruiters. The survey is anonymous and takes about 15 minutes to complete. It is independent and not sponsored by any company or organization.

What’s in it for you?

1. You will shape the future of online recruitment so that it will become easier to find the right career opportunity at the right company.

2. You will learn more about the latest trends in online recruitment and gain insights that will be valuable for your own career.

3. You can win an iPod Touch, a PS3 slim, a Sony Digital Ebook Reader or vouchers for Amazon or iTunes. A jury will pick the winners out of the best free text answers!

Please follow this link to take part:
http://www.potentialpark.com/teweb2010

We will publish the results in the media in spring 2010 and, if you like, we will share them with you if are interested.

Thank you, have fun and learn a lot!

The Potentialpark Team

http://www.potentialpark.com

The (second) best job in the world – Worldwide Shopping

November 3, 2009

The recently re-launched online price comparison shopping portal LetsBuyIt.com just posted a job for the “second best job in the world” (view site here). You can get the job as the jetsetting “Shopping Consultant”: fly around the world, shop in the best shopping cities of the world, have a spending budget of €10.000, sleep in 5-star hotels of the Accor Group and fly in Business Class. That does sound pretty good.

What do you have to do for that?

Apply and then blog and report about your experience. You are then the official Shopping Consultant of LetsBuyIt.com

To view the entire job description and add click here

LetsBuyIt.com - The (second) best job in the world

Source: LetsBuyIt.com

ESADE Student Blogs

July 28, 2009

There are a few students blogging about the life and studies at ESADE and ESADE has created a short list of them on their blog. Recently my blog has been added to the ESADE blogroll which I am very happy about :) Check out the list of blogs here.

Morgan Witkin’s blog would have to be most famous as it has been quoted in some major journals, such as Times of India and BusinessWeek, but I am working hard on gaining traffic and momentum.

Did you know that ESADE has a MBA Admissions podcast? Find out more here..

My ESADE MBA: tagcloud

July 20, 2009

Thanks to Donal Q. I just found this little software that generates tag clouds: Wordle.net

Thes are two sample tagclouds for My ESADE MBA. I love it and it is a great software for presentations as we saw today during class for the VW presentation :)

Version 1

MyESADEMBA tagcloud

Version 2

MyESADEMBA tagcloud

Dilbert and the Business Life

June 9, 2009

After the financial crisis there are many descriptions about business studies floating around because most of the big business failures where caused by MBA graduates. My favorite one are that MBA stands for “Mediocre But Arrogant” or “Married But Available”. I guess it is important that from time to time you have a good laugh about yourself and I agree that some of the case studies are quite irrelevant for the real business world. The comic artist “Dilbert” created a whole series of comics making fun of MBA students like us and they are hilarious. Check out his blog BEFORE you start your MBA and do it better ;)

ESADE on the web

June 5, 2009

As I have mentioned earlier, ESADE is quite active on the web and uses many new social media tools. Have a look here for a list of the tools used by the marketing team, including twitter, facebook, flickr, bookmarks, widgets, etc.

These are the blogs about ESADE that I know of:

http://eumba.blogspot.com/
http://alleninbcn.blogspot.com/
http://morgans-musings.blogspot.com/
http://myesademba.com (this one obviously)

Special mention needs to go to Morgan Witkin who was featured in the ESADE Newsletter in June 2009 for her blog that was cited by Business Week

First person: Experiencing Barcelona

Deciding to pursue an MBA at ESADE Business School was “an evolution from the life I had been living to a completely new existence”. Read Morgan Witkin’s (current ESADE MBA student) account on her experiences living and studying in Barcelona as published in Business Week.

Do you know any other online material about ESADE?

Buddy Program

June 3, 2009

The student association MBASA has set up a Welcoming Committee to make the arrival and transition of the incoming students easier, by providing them with buddies, who are current students. I have been fortunate enough to be selected as member of the Welcoming Committee for the One Year MBA 2010 group and I would like to share some insights with you.

Why participate?

The buddy program provides a great opportunity to get in touch with current students and have some insight information about the upcoming life in Barcelona. It is much easier and comforting to know somebody already locally than heading blindly overseas. The buddy will be able to provide invaluable information about accomodation, transport, social life, academics, weather, etc.

How it works?

The incoming students receive a welcoming email from ESADE introducing the buddy system. If you are interested in having a buddy, who helps you move to Barcelona and get started, you reply to the MBASA Committee. You simply state the basic facts about you like who you are, where you are from, the languages you speak, professional background, date of arrival etc.

At the same time MBASA Welcoming Committee sends an email to the current students and looks for volunteer-buddies. The current students provie similar information, which the committee then records in the database.

Then these profiles will be matched according to numerous variables such as country of origin, languages, professional backgrounds, etc. The profile of the incoming student will then be forwarded to the current student who needs to confirm the willingness to be matched with that particular incoming student. Once the current student agrees, the incoming student will be put in touch with his/her buddy and off they go.

My experience

My personal experience was great and therefore I was very happy to have taken part in the program. Obviously not everybody shows the same level of committment but you have to make the best of it, as always. I strongly recommend it however there is a likely chance that there are more incoming students requesting buddies than there are buddies available simply because the incoming group is much bigger. Give it a shot and make us work ;)

New Domain: myesademba.com

June 3, 2009

After having used the standard domain of wordpress.com I decided to upgrade my account and get a direct domain. My main domain is now myesademba.com and not myesademba.wordpress.com anymore (this domain is redirected to myesademba.com still). For you nothing changes except that you can access the blog more easily now.


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