Archive for December, 2009

ESADE Marketing

December 30, 2009

After being flooded with online advertising from other MBA schools I thought it would be worthwhile checking out the online advertising of the ESADE MBA.

First of all I am seeing that ESADE is starting with banner advertising as you can see on Business Week. Unfortunately the ad is placed on a quite disadvantageous article, stating that online advertising produces very few clicks, however I am glad to see that ESADE is becoming active. They haven’t taught much about online marketing in Marketing Class but apparently they are starting to do it themselves, which is a good move.

ESADE banner advertising

In addition I noticed that the ESADE Marketing team started to buy Google adwords and is promoting the ESADE Marketing Master as you can see hereto below when I searched for ESADE. I left the URL behind the ad so if you want to find out where it leads you click on it.

I am not sure whether it makes a lot of sense to advertise on the keyword “ESADE” as all the search results are direct ESADE links anyway but I am glad to see that ESADE is doing something! Keep it up!! Have you found any other online ads and/or banners of ESADE?

ESADE Christmas Video

December 29, 2009

The ESADE MBA staff have recorded this ESADE Christmas Video in Catalan fashion :) This is quite a nice and funny video and it is a must see!!

ESADE’s IT Improvement Projects

December 28, 2009

With the ever-growing needs for a better IT infrastructure, ESADE figured it is time to use the Christmas holidays to work on the IT. This is great news as it seems that our IT improvement roundtable in November is bearing fruits.

In the month of November the  staff members who are related to the IT as well as 8 students (4 with IT background and 4 without) sat together and held an IT improvement workshop. We raised all the pressing issues, prioritised them and started working on them.

Throughout the month of December on of the most pressing issues of wifi signal strength have already been attacked and new, stronger wifi routers have been set-up all over the campus. Hopefully this will have effect as of next January, as there was no noticeable improvement as of December 16th, the last time I was on campus.

In addition the printing services have been upgraded. Now the student ID, which can be topped-up with money, replaces the printing cards and simultaneously makes the log-in process to the print jobs more efficient. (Insider information: soon there will be a major push for using the student ID for paying in the canteens instead of using cash. That makes the serving a lot faster and therefore everbody should have the caffein level boosted much faster in the morning. There will also be top-up facilities outside the canteens, as I have heard from reliable sources ;)

The internal social network NEXUS has been launched in the recent days, which also indicates new ways of communication and networking among the students, professors and alumni. This is a great move and hopefully the communication becomes easier and does not need to be hosted on external networking services such as LinkedIn and Facebook. Tip: Nexus could also become a better meeting place for ESADE candidates, newly-recruits and applicants with current students.

Apparently there is major work being undertaken on the Intranet, as the new Intranet “Moodle” is undergoing maintenance as I write. Hopefully the ergonomy of the Intranet improves and the Moodle replaces the old Intranet in total.

As I am part of the think-tank I can assure you that there are many more issues being improved on and that ESADE is working hard on making student life easier from an IT point.

Insider information: there is a good chance that the ESADE application process will improve and that soon there will be an online submission facility of the recommendation letters. This would make the applications a lot easier. It seems that the ESADE is one of the last MBA schools that still has the paper-based only system but that hopefully should change in the coming months.

Merry Christmas from Australia

December 24, 2009

I wish you a Merry Christmas from Perth, Australia. A typical Aussie Christmas with 37 degrees celsius, swimming pool and a cool wine as refreshment! Couldn’t be better after having been in the snow chaos of the European airports. Glad to be home with the parents and enjoying the sun, while finishing off the assignments.

All the best to you, your families and friends. Have a great time and lots of happiness!

Yours, Tobias

Elevator Pitch Contest on Barcelona Radio

December 17, 2009

Saurabh Mishra, former president of the ESADE Entrepreneurship Club, just pointed out that Barcelona Radio reported about the Elevator Pitch Contest. To listen to the report click here.

If anybody wants to make a transcript feel free to add it here ;)  Did they talk about the three winners and what did they say about the system of mobile payments if mentioned at all?

Javier Solana joins ESADE

December 15, 2009

ESADE announces that Javier Solana, the former “High Representative for Common Foreign and Security Policy (CFSP) and the Secretary General of both the Council of the European Union (EU) and the Western European Union (WEU) for ten years (1999-2009)”* is joining ESADE in 2010. He will be the President of the new Centre for Global Economics and Geopolitics at ESADE’s Business School.

This is great news and we are looking forward to receiving him in 2010.

Source: Wikipedia

ESADE in the APAC Region – January/February trip

December 12, 2009

A message from Mary Granger, the Associate Director of the ESADE Admissions and Career Services, APAC Region:

Dear all,

I am pleased to let you know about ESADE’s upcoming trip to the APAC Region for Information Sessions, Interview Days and Company Visits. Please let me know if you are able to attend the nearest Information Session, have company contacts, or want to attend an Alumni dinner…

Information Events/Interview Days



I hope to see you in January/February!

Mary Granger

Linkedin Profile

Pulp Fiction in Google Wave: must-see

December 12, 2009

After having fallen in love with Google Wave, despite some of the technical glitches still in the system, I have discovered this little video. It is a hilarious video that re-enacts the famous scene of Pulp Fiction, just in Google Wave. Check it out:

LetsBuyIt.com – the (second) best job in the world

December 11, 2009

The competition of LetsBuyIt.com for “the (second) best job in the world” is coming to an end in 3 days. I have previously talked about this competition but to quickly summarise again:

€5000 salary for one month, €10,000 shopping budget, 5 star hotels, business class plane tickets, all major shopping destinations (London, Berlin, Milan, Paris, New York, Hong Kong, Japan, etc.) and a lot more.

All you have to do is advise, report and blog on the latest fashion trends out there! This is the official description on Monster.com:

- Find and visit the best shopping districts of each city
- Find products that you simply can’t find anywhere else
- Find products that are cheaper than other countries
- Present the latest trends in a variety of products ranging from fashion to electricals.

Check out some of the application videos because they are extremely well done sometimes!

If you are asking yourself why I am posting this job offer, I do so because I used to work LetsBuyIt.com so I am more than happy to support this company ;) I LOVE it…

FT European Business School Rank 2009

December 10, 2009

The Financial Times has published the ranking of the European Business Schools  2009. ESADE has gone up in the rankings from 11th in 2008 to 8th in 2009 in the overall rank. The overall rank is established as a combination of the MBA, EMBA and Masters in Business rankings.  The ESADE MBA ranks 7th in Europe  in 2009,  the EMBA is not ranked and the Masters in Business is ranked number 8.

This reflects another steady increase in the rankings of the ESADE Business School and I am anxiously looking forward to seeing the MBA rank of 2010.  For the last 4 years ESADE has steadily increased by 3 ranks every year, which is reflected again in this ranking, and therefore we all hope that this trend continues. Touch wood!

The following are the top 5 business schools in Europe. For the full listing click here (download).

Graduation: FT MBA Classes of 2010

December 9, 2009

After there has been a lot of confusion and different dates floating around concerning the graduation I verified today. The date of the graduation for the Full-Time MBA and the One Year MBA Class 2010 is:

Friday, the 26th of March, 2010

Note down this date and forget all other tentative or rumour dates.  I hope that all your families and friends can make it on this date.

BarcelonaSinLadrones.org – Initiative against Barcelona’s pickpockets

December 7, 2009

Hello everybody,

after starting the Facebook Group and talking to many people it seems there is a strong interest among the community to assist in the fight against Barcelona’s pickpockets and thiefs. Since we have launched this website even more people have been robbed, and in incident the thieves have also been arrested, so the trend continues.

In order to extend the reach of this initiative I have set up a website called http://www.barcelonasinladrones.org to gain more public access. Please sign the petition here to show your support and once we have more critical mass we can publicity from TV Channels and newspapers to some of which I have already spoken. However to get their support we need more subscribers. The ESADE MBA has already become the official sponsor of this initiative.Please contact me if you want to become an official sponsor as well.

Let’s show unity, spread the word and let’s fight the cause!!!

Looking forward to seeing your support!
Best regards
Tobias
http://www.barcelonasinladrones.org

Emerging Markets – Newsletter #6

December 4, 2009

Emerging Markets

Report sees emerging markets leading global growth - The world economy will start growing again in 2010 but emerging markets will accelerate at a much faster rate than the U.S and Europe, due in part to continued frugality among Western consumers, a new report says. AP

Latin America

Dubai Shouldn’t Hurt Latin America, World Bank Says -  Latin America is better positioned than other emerging markets to withstand fallout from a possible Dubai debt default because its economy is in better shape, said Pamela Cox, the World Bank’s vice president for Latin America. Bloomberg

Ex-guerrilla easily wins Uruguay presidency - President-elect Jose Mujica retreated to his flower farm and shunned the spotlight on Monday, saying that dumping more talk on Uruguayans after a speech-filled campaign “would be like raining on what is already wet.” AP

Exclusive: Banco do Brasil eyes U.S., Latin takeovers: CEO – Banco do Brasil (BBAS3.SA), Latin America’s largest bank by assets, may seek acquisitions in the United States, looking to benefit from “devalued” prices among regional lenders, Chief Executive Aldemir Bendine said in an interview. Reuters

Brazil Real ‘Most Overvalued’ Currency, Goldman Says – Brazil’s real is the “most overvalued” currency as a “wall of money” coming into Latin America’s biggest economy may overwhelm government efforts to curb its rally, said Goldman Sachs Group Inc. BloombergBrazil: Chinese Buy Stake in MMX Steel - The Wuhan Iron & Steel Group, a Chinese steelmaker, agreed to pay $400 million for a stake in Brazil’s MMX Mineracao e Metalicos to broaden its supply of iron ore. NYTimes

Asia Pacific/Pacific

Christmas in Asia – The Christmas celebrations are turning out to be an important revenue stream for the non-Christian economies in Asia. Christmas has become so popular in Asia that no retailer would want to miss this chance. American Daily

Obama & Asia – What is the feeling now that Obama has left and the dust has settled? ZanesVille

Japanese exports jump – The low value of the Japanese Yen against the Euro and USD has spurred a large demand in exports. Bloomberg

Asia seems to be future – The World Bank now bets on Asia as being the main driver for recovery of the world economies. Reuters, The Australian, AFP

South-Asia epicenter for Islamic fundamentalism – Admiral Mike Mullen, Chairman of the U.S. Joint Chiefs of Staff, announces South-Asia as being the hub for Islamic extremists. RTT

Asians invade US – Random Story: The Asian carp is causing hamock in the Great Lakes where the great Asian carp threatens the entire fishing industry. CBS

Africa

Eskom Seeks $5.4 Billion in Funding, Cuts Tariff Plan – Eskom Holdings Ltd., South Africa’s state utility, scaled back plans to increase tariffs 45 percent after hostility from companies and unions, saying it will delay projects and seek private investment to meet a cash shortfall. Bloomberg

Looted wealth fuels Congo’s conflict – President Paul Kagame of Rwanda is no neutral observer when it comes to the Democratic Republic of Congo. His attempts to mould events there have often exacerbated a conflict now in its 14th year. FT

Oil majors invest $21 billion in deepwater operations - Oil majors operating in Nigeria have invested more than $21 billion (about N2.9 trillion) in the deepwater developments under the Producing Sharing Contract (PSC), a senior official of Chevron Nigeria Limited revealed on Monday. 234Next

Builders turn to technology to cut cost of houses - The escalating cost of houses has locked out many people from having a decent shelter over their heads. But the use of new building materials such as Prefabricated Structural Insulated Panels (SIPs) to put up houses may change this. Business Daily Africa

Where should Africa turn for funds? – Small report on a debate on investment prospects in Africa involving private sector panellists and representatives of the World Bank and International Monetary Fund. Reuters

Rwanda – first landmine-free country – Rwanda has been declared free of landmines – the first country to achieve this status. BBC

This newsletter was sent by the ESADE Emerging Market Club. If you wish to unsubscribe please reply to this email with the word “unsubscribe” in the subject. To subscribe please email to ESADE Emerging Market Club and write “subscribe” in the subject.

MBASA Election Results

December 4, 2009

In the last few days everybody has been talking about one thing only: the MBASA Elections.

Representing the ESADE MBA School as president of the MBA Student Association is a large responsibility and therefore several candidates were running for the positions of President and Treasure. On Wednesday night all candidates presented themselves and held a speech why they should be elected and what there plans were. The elections took place yesterday and the results have just come out. Congratulations to everybody and best of success for the year 2010!!!

President
Tee Pruitt* (54%)

Treasurer
Bas Van Ulden* (63%)

VP Social
Joe Pham and Tania Archundia

VP Culture
Karolin Kober* and Sharon Ye*

VP Sports
Pierce Corbett and Aldo Landaeta

VP MBAT
Joe Pham and David Bitton*

VP Communications
Maria Sanfeliu*

Welcoming Committee
Danilo Fernandes & Alejandro Corsi

Let’s all work together to make this an even better school!

*LinkedIn Profile of Candidate

Facebook improves privacy settings!

December 2, 2009

What was started as the social school network for Stanford has now reached 350 million users. Facebook as a social network has been as successful because people can decide who can see what. However to make even further improvements, Facebook is removing all regional networks so that every users is more in control of their privacy. Check out the open letter from Facebook founder Mark Zuckerberg to all  members:

Excuse that weird Facebook bar in the middle of the picture but that doesn’t seem to go away when I use ScreenGrab…


Follow

Get every new post delivered to your Inbox.